Written by
Lindsay Gray

On Trend: Brands Leading the Pack in Sustainability

Not a Fad, but a Force.

As we march fiercely ahead toward building a better planet, initiating environmental, economic, and social sustainability practices can often feel intimidating. If that feels familiar, you’re not alone. In fact, two-thirds of global company leaders wonder if their company’s efforts in sustainability are genuine.

Over the last few years, we’ve made a conscious effort to improve our practices as a business, including making sustainability a key pillar in our core values. Part of our efforts include looking to others so we can learn and embed their practices into our own. Let’s take a look at a few of the brands and organizations we’ve had our eye on because of their commitment to building a brighter future.

 

grovehttps://www.grove.co/beyondplastic?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_EifG99LO7NyW-APrOURyJCfx5Va5SGW47cfso3kOkjM4Gp8eD74xQ6o_VDzlXZBvMwsnr

1. Curbing the plastic crisis

With only 9% of household plastics getting recycled today, Grove Collaborative is on a mission to continue creating and curating household products that are 100% plastic-free by 2025. Today, they are the first plastic neutral retailer in the world. READ

 

Screen Shot 2022-05-10 at 2.54.39 PMhttps://www.thereformation.com/sustainability/climate-positive-roadmap.html?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_EifG99LO7NyW-APrOURyJCfx5Va5SGW47cfso3kOkjM4Gp8eD74xQ6o_VDzlXZBvMwsnr

 

 

2. Inventing a climate-positive roadmap for fashion

Because a standard definition for what it means to be “climate positive” has not yet been established, Reformation is paving the way with a definition of their own and have implemented a strict roadmap across all business practices. READ

 

 

https://www.avocadogreenmattress.com/pages/2021-impact-report?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_EifG99LO7NyW-APrOURyJCfx5Va5SGW47cfso3kOkjM4Gp8eD74xQ6o_VDzlXZBvMwsnr

3. Having radical transparency 

Since its inception in 2016, bedding and lifestyle brand Avocado has blazed trails. One of their key differentiators? An unyielding determination to share, by way of their proprietary Impact Report, all the ways they are combating climate change. READ

 

 

airly variety-1

4. Taking little steps to make a big difference

Leveraging this human truth—people think their efforts to improve climate change are small, but are eager to find ways to make a positive impact—we partnered with the Disruptive Innovation team at Post Holdings to create Airly, the first-ever climate positive (and delicious!) cracker made via carbon-converting farming practices. READ

 

Screen Shot 2022-05-10 at 4.05.49 PM

5. Accelerating change for good

Multinational accounting giant Deloitte is putting its notability to good use, and they’re starting from within. Their climate learning program empowers all employees to learn about the science and impact of climate change. READ

 

 

...now what?

 

Making sustainability practices central to your business decisions is a great place to start. Whether you’re making small individual choices each day or collaborating with your friends, family, and colleagues on large initiatives over time—every effort makes a difference.

If you’re interested in sustainability training for your employees, we recently worked with Michelle Li, Founder of clever carbon, who helped our team get smarter on everyday practices in a modern and relatable way. As we continue to learn from our peers and role models today, we will share our learnings and further embed them into our practices so we can take meaningful steps toward improving our planet for tomorrow.